Mike King is a comedian and television personality famous in New Zealand for the marketing and subsequent disengaging from the pork industry. Initially making his name as a stand up comedian, playing heavily on his Māori origins, he made the move to a more lucrative mainstream audience, appearing in the New Zealand TV shows Comedy Central, Game of Two Halves, Strassman, TV Bloopers and Practical Jokes, Pulp Comedy and Guess Who's Coming to Dinner. In 1997 he was nominated for the prestigious Billy T Award.
In 2003 Mike starred in his own talk show, Mike King Tonight, which was produced by Greenstone Pictures. It was based heavily on The Late Show with David Letterman, and ran for only one season.
In 2004 he appeared in a second talk show, simply called Mike King. Although similar in concept to Mike King Tonight, the show was instead produced by Touchdown Television. It was shot on a smaller stage and no longer included the live band present in Mike King Tonight. It ran also for only one season.
He revealed in 2006 and in his 2008 biography that he had depression.
As of 2009, King fronts a Radio Live programme airing on Sunday evenings entitled The Nutters Club. The programme is produced in association with the Mental Health Foundation of New Zealand's 'Out of the Blue' campaign, which aims to publicise depression and the steps which can be taken to recover from or manage the illness, and to promote change to improve the well-being of all New Zealanders. The Mental Health Foundation aims to make mental health everybody's business. On the programme, King works with mental health professionals David Codyre and Malcolm Falconer, and invites listeners to phone in with comments and to share stories or issues which might be troubling the callers.