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Marketing Law Workshop

Sorry this event has been and gone

When:

  • Tue 6 Nov, 2:00pm – 3:30pm

Where:

Crowne Plaza, 128 Albert St, Auckland CBD

Restrictions:

All Ages

Ticket Information:

  • Member: $99.95
  • Non-Member: $149.95

T&Cs and the small print: Keeping your ads and sales promotions within the law.

This practical 90-minute workshop will allow participants to:
- Understand the implications of the Gambling Act, the Fair Trading Act and the Advertising Standards Code
- Keep your ads firmly within the law and the advertising codes
- Test your knowledge with practical examples and quizzes
- Find out what best practice looks like
- Walk away with the knowledge to get it right and impress your legal team!

Part 1: T&Cs
- What constitutes a ‘sales promotion’?
- Restrictions and rules on sales promotions
- Running a sales promotion or competition with a prize (understanding what prizes are prohibited)
- Best practice T&Cs
- Understanding what to include on the promotional copy itself and what can be included on a website that consumers are directed to by the promotional copy
- Examples of what not to do

Part 2: The small print
- Why having something in the small print does not excuse a misrepresentation in the ad
- Could the overall impression that the ad gives mean it’s misleading?
- Have you made it known to the consumer in the copy everything they need to know upfront about how to achieve an offer?
- Examples of companies getting it wrong – and why
- Rule 2(b) – Truthful presentation
- Proving your claims
- Pricing information

For more information, please visit our website: https://www.marketing.org.nz/MLawWorkshop

Pricing:
Member - $99.95 + GST
Non-Member - $149.95 + GST

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