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FCT: Smart Websites That Look Good and Get Results

FCT: Smart Websites That Look Good and Get Results

When:

  • Fri 23 Nov, 10:00am – 12:00pm

Where:

Hawke's Bay Business Hub, 36 Bridge St, Napier

Restrictions:

All Ages

Ticket Information:

  • Hub Club Member: $17.25
  • Standard Ticket: $23.00
  • Buy Tickets

What is a smart website? Ultimately it’s one that successfully achieves for your business what you need it to, at the same time as it delivers what your website visitors want. It sounds simple enough, but a successful, smart website proves elusive for many businesses.

In this Friday Coffee Talk, marketing and website strategist Kathryn McGarvey will talk you through the essential elements for creating and maintaining a website that is more than just an online brochure.

This talk will give direction to fledgling businesses who are just getting started, as well as guidance for more established businesses who have a suspicion that their website could be working more effectively for them.

Kathryn will cover off:
- the bare basics of what you need to know about the technical site of websites (you don’t need to be technical-minded)
- guidelines for improving your SEO (search engine optimisation – basically helping your Google results)
- design dos, don’ts and best practices
- your website’s content and how to best structure it
- how to guide your site visitors to do what you want them to do on your site (whether that’s book a service, make a phone call, or buy a widget)
- and underpinning it all, how to ensure you have a solid strategy in place to build upon

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