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Digital Marketing Intensive For Local Businesses

Digital Marketing Intensive For Local Businesses

Sorry this event has been and gone

When:

  • Sat 27 Oct, 9:00am – 5:00pm
  • Sun 28 Oct, 9:00am – 5:00pm

Where:

NMIT Nelson Campus, 322 Hardy St, Nelson

Restrictions:

All Ages

Ticket Information:

  • Early Bird: $345.00
  • Standard: $540.00

Website:

Event Page

This is the best money we have ever spent on marketing. The digital-marketing course is superb. It has more gems than the crown jewels! - Nickie McBride, Mapua

Struggling to grow your business? Want to increase your profit margins by spending less on advertising, and still get the same (or better) results?

With the 60-90% of offline business now starting with an online search, it is essential to not only have an online presence, but one that gets found, and that converts visitors to customers.

Sadly, many small and medium-sized businesses are unnecessarily struggling due to the competition now online. Regardless whether you are a business owner, responsible for a business's marketing, or an entrepreneur just starting out, this course is guaranteed to offer you a fresh and up-to-date approach to digital marketing.

So, what will you learn?

Your Purpose, Marketing Message & USP... One way to describe marketing is 'the communication of your message'. Effective marketing requires a strong message. To develop a strong message you need to be clear about your purpose, yet few businesses have the clarity needed.

By the end of this module, you will know how to craft a message that not only increases sales of your product or service, but also inspires your team to perform better, and that will increase your own life satisfaction.

Email Marketing & Sales Funnels... Despite the American Marketing Association consistently rating email marketing as by far the best return on investment for your marketing dollar, email remains underappreciated, and poorly implemented.

Although it is one of the oldest digital marketing strategies, email is actually becoming more effective as time goes by. However, it is also increasingly important to get it right.

You will also discover how you can use them to create an automated marketing machine that builds a list of prospects, establishes trust, and make you sales - 24/7.

SEO For Local Businesses... Globally, SEO (Search Engine Optimization) can be very competitive. However, for local businesses getting found in Google is usually very doable.

Research shows, the vast majority of offline trade starts online. Gone are the days of the Yellow Pages! If you are not getting found in the search engines, you are losing out on a lot of business.

Local searches provide some of the highest quality leads a business can hope for. These prospects live in your area, and are actively seeking your product or service, and are usually ready to buy.

Adwords & Retargeting... One famous businessman once commented, "I know half the money I spend on advertising is wasted; the trouble is I don't know which half." The good news is that with the internet we can now know which half. The bad news is that most businesses still don't take the trouble to check.

In this module, you will discover the pros and cons to each of the main online advertising channels, and how you can ensure you are not wasting money when you use them.

We will also take a look at retargeting, and how you can use this very powerful strategy to significantly increase your results for all your marketing efforts (and all for pennies on the dollar).

Content Marketing & Social Media... Unless you have studied online marketing techniques you would be forgiven for never having heard of content marketing, yet this strategy has been used to great effect in various forms for decades.

Content marketing can not only help generate leads, but also establishes a greater degree of trust and pre-educates your prospects.

You will learn a range of low to no cost techniques that will get people wanting to buy from you before they even meet you. A great way to reduce the need for sales!

For more information, visit https://www.ethicallymad.com/digital-marketing-intensive/

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