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Scaling Software Product Businesses Without Losing the Magic

Sorry this event has been and gone


  • Tue 9 May ’17, 5:30pm – 8:30pm


Glengarry Victoria Park, Cnr Sale and Wellesley St, Auckland CBD


All Ages

Ticket Information:

  • Member: $40.00
  • Non-Member: $60.00

As software development teams grow, the needs of the teams change, and new kinds of leadership are required. The challenge is to ensure engineering processes are sufficiently tight and predictable, without losing essential creativity and the ability to innovate.

Gareth Cronin is General Manager of Partner Product Projects at Xero, helping to rewire the global business economy by bringing beautiful accounting software to small and medium businesses.

Come and hear Gareth’s story as he shares lessons learned from working in some of New Zealand’s most successful software product businesses when:
- Long-time customers voice frustration that the products they use have stopped improving.
- Sales teams complain that nothing new is being delivered or that the product doesn’t meet the needs of their markets.
- Engineering teams churn as developers complain of working in a “feature factory” and not being able to understand what the vision and strategy is.
- The “re-platforming” project drags from months into years and technology proof-of-concepts never make it into the product.

Prior to joining Xero, Gareth consulted for Air New Zealand and Vista Entertainment, led engineering at crime analytics software business Wynyard Group, and at health software creator Orion Health, where he spent four years growing the engineering group from 150 to 350 people, creating new development shops in Christchurch, Bangkok, Canberra, and Phoenix, and producing products that support the transformation of healthcare for the better.

He is also a co-founder of Ambit AI, a software start-up creating conversational user experiences using natural language processing. He serves on the board of the IT Professionals New Zealand’s (ITP) national tertiary degree accreditation programme under the Seoul Accord, the Auckland Branch Committee of ITP and the IT industry advisory panel for Manukau Institute of Technology.

The NZSA is a great opportunity to help advance your business through meeting and networking with Auckland’s software community leaders. Plus, each event includes wine tasting and a two-course meal.

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