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Marketing With Social Media

Marketing With Social Media

Sorry this event has been and gone


  • Wed 7 Jun ’17, 10:00am – 5:00pm
  • Thu 8 Jun ’17, 10:00am – 5:00pm


Office Suites, 24 Johnston St, Wellington


All Ages

Ticket Information:

  • Marketing with Social Media: $699.00


Level Up

In this two-day intensive training course, participants will learn how to effectively use social media, how it fits within their marketing strategy. 

The Social Media Marketing Skills covers:
- Developing a social media strategy and incorporating it into your marketing efforts
- Building an effective social media team that’s not prone to wasting time browsing
- Analysing the strengths and weaknesses of your social media efforts, to improve them
- Knowledge of the major social media platforms and their varied functionalities
- How to incorporate quality content and blogging into your social media activities

Course Overview:
Session One: Course Overview

Session Two: Getting Started
- What is Social Media?
- Pre-Assignment Review

Session Three: Understanding the Marketing Mix
- The Five P’s and Social Media
- Exercise Your Muscle

Session Four: Developing a Social Media Plan
- Things to Think About
- Utilization Guidelines
- Expanding Your Digital Presence
- What’s the Value?

Session Five: Building Your Social Media Team
- Building the Team
- The Community

Session Six: Using Social Media to Build Internal Communities
- Does it Mean Everyone is Online All the Time?
- Make it Work

Session Seven: Analysing Your Impact with Metrics
- Useful Metrics
- Understanding Metrics
- Timing is Everything

Session Eight: Keeping on Top of the Trends

Session Nine: Damage Control
- That’s Not Good!
- Get Smart

Session Ten: Using Facebook
- Getting Started
- Building Your Community
- Taking it Further

Session Eleven: Using LinkedIn
- LinkedIn Essentials
- Setting Up Your Account
- Getting Connected

Session Twelve: Using Twitter
- Tweeting
- Making it Memorable
- Using Lists

Session Thirteen: Building a Blog
- Should I Be Blogging?
- Blog Rules
- Help People Find You
- What Will I Write About?
- Planning Your Blog
- Vlogs and YouTube

Session Fourteen: Using Specialty Sites
Session Fifteen: Using Social Media Management Tools

Session Sixteen: Launching Your Plan
-Pulling Everything Together
- Preparing for Delivery or Upgrade
- Recommended Reading List
- Post-Course Assessment
- Pre- and Post-Assessment Answer Keys
- Personal Action Plan

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