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Export Masterclass No. 1: Offshore Market Research & Validat

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  • Thu 13 Jul ’17, 2:30pm – 5:00pm


Hawke's Bay Business Hub, 36 Bridge St, Napier


All Ages

Ticket Information:

  • ExportNZ Members or Hawke's Bay Business Hub Guests: $79.00
  • Non-Members: $159.00

Export NZ Hawke's Bay in partnership with the Hawke's Bay Business Hub is proud to launch the Export Masterclass series for 2017 - a new workshop-style export education event.

This will allow you to develop an in-depth understanding of the topic, to build internal capability and to work through your own examples for implementation within your specific business.

Join us for a two and a half hour workshop where we dive deep into the topic of offshore market research and validation.

Our facilitator Dan Hansen from MSM Sales Specialists will provide advice based on your business/products. A workbook will be provided for you to record and develop a strategy. The workshop will cover these key areas to enable you to undertake effective market research within your own business.

In particular, we will look at the following in detail:
- Approaches to export market research
- Quantitative and qualitative research
- Defining your offering
- Understanding and validating your target customer base
- Balance score cards
- Refining your message or unique selling point
- Sources of data

The core objectives are to leave with an in-depth understanding, building your capability and a workbook of your own examples that have been worked through in relation to market research and validation.

Come prepared with a product/service and an overseas market in mind that you want to export to or need assistance with - use the session to drive thoughts around your own product/service. Walk away with specific details around how you and your business can implement the right offshore market strategy.

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