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De-mystifying Behavioural Economics

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  • Sat 20 May ’17, 9:00am – 1:00pm
  • Sat 27 May ’17, 9:00am – 1:00pm


Wellington Girls College , Pipitea Street, Thordon, Wellington



Aimed at decision-makers of any kind (privately or professionally), this workshop will be of particular interest to those who wish to stay abreast of recent development in the psychology of decision-making.

This course explains and demonstrates how our minds are vulnerable to irrational judgement and decision-making, and how we can minimise this vulnerability.

It's based on the ground-breaking work of leading scientists and practitioners who have studied the way people make decisions and found that most of our daily decisions (e.g. what we buy, how we behave, what we fear or don’t fear) are based on emotions rather than rational thought and analysis.

By the end of the course, you’ll be able to:
- Describe how the brain processes information and develops thinking habits (scripts)
- Recognise how decision-making is often affected by scripts rather than rational thought
- Recognise how your insights in behavioural economics may adjust the way you solve problems and make decisions
- Describe the five behavioural economics principles you can't afford to ignore

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