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DA Workshop: Defining Your Studio Point of Difference

DA Workshop: Defining Your Studio Point of Difference

Sorry this event has been and gone


  • Fri 5 May ’17, 9:00am – 12:30pm


Studio One Toi Tū, 1 Ponsonby Road, Ponsonby


All Ages

Ticket Information:

  • Professional: $449.00
  • Design Assembly Friend: $349.00
  • Design Assembly Student Friend: $199.00


Design Assembly

Join Rebecca Caroe, Founder & CEO of Creative Agency Secrets, in this half-day Auckland workshop all about defining your design studio’s point of difference and communicating this externally to your clients and internally to your staff.

What’s the best way to market my studio to get more paying customers?

The answer is a new business development plan. That’s a month-by-month chart of activities. It includes proactive marketing that builds up your business profile which leads to enquiries which become sales. It’s a continuous cycle.

It all starts with a clearly defined point of difference so that it becomes “easy” to understand why they choose you.

Join us in this workshop to write your own plan.

This workshop is for business owners and managers who are responsible for finding new clients and growing revenues. It will show you the practical, tried and tested techniques that the Creative Agency Secrets team uses for its clients.

You will learn:
- How to create a unique company profile.
- A checklist of marketing activities.
- New business pipeline analysis and tracking template.
- What you need to do to get better known in your industry.
- Relationship building for getting and keeping long term clients.
- How to spot opportunities for new business sales.
- The business process that delivers leads.
- What to measure to track progress.

Each attendee will take home a high-level plan for their business - planned through the year with month by month activities.

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