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ASB Perspective 2025

ASB Perspective 2025

Sorry this event has been and gone


  • Fri 17 Mar ’17, 7:30am – 9:30am


Globe Theatre, 312 Main St, Palmerston North


All Ages

ASB Perspective 2025 is back for 2017, this year addressing the key question; “New Zealand 2025: Restaurant to the World?”

A broad topic, the theme stems from the continuing discussion that the way people consume and manage their food is changing and it is clear that for New Zealand to remain relevant and competitive in a global market, we need to adapt. In order to achieve the Government’s Business Growth Agenda of doubling exports by 2025, New Zealand businesses must add greater value to their goods and services - attracting a premium from our natural resources, intellectual edge and industry know-how. Now we need to determine how we get there, to understand our customer, what makes our food special in a global market, and how we connect our domestic and international customers with New Zealand’s unique food origins.

ASB Perspective 2025 is a round table discussion featuring eight accomplished, female panelists. Each will share their insights on where they believe New Zealand’s agrifood industry needs to be in 2025 and the challenges and opportunities the next eight years present. Chaired by Lucy Griffiths (CEDA), panelists include Traci Houpapa (Director), Julia Jones (KPMG), Judith Swales (Fonterra), Sarah Meikle (Visa Wellington On a Plate), Anna Campbell (AbacusBio), Ray Mohan (Massey University Student).

The round-table discussion and debate will be live streamed via stuff.co.nz so you can join in from right across the country, even if you miss out on a ticket! A live Q&A session will follow the discussion enabling you to be part of a nationwide conversation about the agrifood industry no matter where you are. Post your questions to Twitter using #NZAgInvest to have your voice heard.

Get engaged and be inspired as we discover what makes our food special in a global marketplace, determine how we will create greater awareness and connection with our food producers, and identify how we can position, promote and sell New Zealand food to the world.

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