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Tourism Is More Than Big Business

Tourism Is More Than Big Business

Sorry this event has been and gone


  • Wed 26 Oct ’16, 5:30pm – 7:30pm


The Atrium, 455 Hagley Avenue, Christchurch


All Ages

Ticket Information:

  • Free Admission

Trent Yeo from Ziptrek Ecotours on how we need to change the way we think about our most important industry.

About the event:
Trent Yeo believes tourism is a now dirty word and we should change it to something else. Why? Because the industry is so important to the country, and in more ways than jobs and dollars. Tourism, as we know it, is an outward expression of New Zealand to the world and has been particularly since 100% Pure was launched. But now we face a reality check - a transparency we’ve never faced before and a widening chasm between brand identity and brand delivery.

Trent says we’re threatened by lack of innovation edge, nonchalant attitudes to sustainability and are like ‘deer in the headlights’ with regards to exponential technological change. Join Trent as he lays out his ideas for a sustainably focused future producing experiences based on values, people, and place.

About Trent Yeo:
Trent is executive director of Ziptrek Ecotours and licensee for TedX Queenstown and is on various committees and boards focusing on sustainability, tourism and education. He loves to travel to feel the discomfort of being an outsider, to see what everyone else is up to and eat food.

Book online through the website, space is limited.

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