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MIT Night School - Certificate in Digital Marketing

MIT Night School - Certificate in Digital Marketing

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When:

  • Tue 3 May ’16, 5:30pm – 8:30pm

Where:

Manukau Institute of Technology, Corner of Manukau Station Road & Davies Avenue, Manukau City

Restrictions:

All Ages

Ticket Information:

  • Certificate in Digital Marketing: $1,408.75

Website:

EnterpriseMIT

MIT Night School happens at our brand new Manukau Campus located on the corner of Davies Avenue and Manukau Station Road and is for people who are busy during the day and want their learning to happen in the evenings. Come and enjoy a bright vibrant community focused on Professional Development in areas such as Business Management, Sales and Marketing, Project Management, Finance and Accounting, Technology and IT, Microsoft Office products and more. The schedule run on five Mondays, Tuesday's or Wednesday nights between 5.30pm and 8.30pm, though some courses may run longer than this.

The Certificate in Digital Marketing is offered by industry experienced practitioners and runs over 7 success Tuesday Nights

Introduction to Digital Marketing

What is Digital Marketing?
What is your Business Model?
Your website
Domain names and Domain registration
Cybersquatting
The Paris Convention
Search Engine Optimization (SEO)

What is Search Engine Optimization?
SEO
How to increase your ranking
Conversion rates
The conversion funnel
Benchmarking and Measuring
Link Building and Referrals
Email Marketing

Data capture
Segmentation
Email design
User behaviour and characteristics
Email copy and structure
Web Analytics

Web analytics
Google analytics
Measuring traffic
Goal and event tracking
Social Media

What question are you answering?
Establish your brand messaging
Social media calendar
Monitor and measure what is working
Social Media tools
Digital Display Advertising

10 benefits of digital display advertising
5 challenges of digital display
A/B testing
Pay Per Click
Landing pages
Conversion tracking
Effective ads
Mobile Marketing

Trends in mobile devices
Opportunities and risks
SMS content and strategy
Mobile advertising apps
Proximity marketing
Bluetooth
QR codes

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