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Heuristics and Your Writing

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When:

  • Wed 15 Jun ’16, 9:00am – 12:30pm

Where:

Write, Level 7, AMI Plaza, 342 Lambton Quay, Wellington

Restrictions:

All Ages

Website:

Write

For your writing to be really effective, you need to get into your reader's head.

This short, highly-applied workshop focuses on the psychology behind what you write and the hidden factors that influence your reader's reaction.

You'll learn new tools to help you connect effectively, whether you are writing a report, proposal, letter, business case, or email.

'Heuristics' is the latest brain research into how people are hard-wired to make decisions and receive information. We've taken the academic research and applied it to written information, to give you valuable and practical insights into how to write more powerfully.

Topics
Using these fascinating tools you'll learn how to:
- make a good first impression
- make your reader keen to read on
- overcome your reader’s resistance or inattention
- make sure your key messages hit the mark
- persuade the reader to your point of view.

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