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Branding Like Your Business Depends On It

Branding Like Your Business Depends On It

Sorry this event has been and gone


  • Thu 27 Oct ’16, 5:30pm – 7:30pm


The Atrium, 455 Hagley Avenue, Christchurch


All Ages

Ticket Information:

  • Free Admission

Brand yoda wisdom and practical advice from brand strategist Tracey Lee.

About this event:
It’s not enough to have a great idea or innovation, or even to be first. In today’s fast-moving global market, where everything can be replicated by tomorrow lunchtime, your brand can separate you from the pack and give you the edge. But too often branding is lumped in with ‘marketing’ -something you only do when you’re going to market and ready to ‘sell and tell’.

Tracey Lee has valuable ‘brand yoda’ wisdom to pass on as well as some practical guidance. She’ll explain how to wrestle your brand to the ground from the get-go and how to use it to drive everything; culture, innovation, funding and go-to-market strategies. Already well down the track? It’s never too late to define, refine or reinvent your brand. The very future of your business could depend on it.

About Tracey Lee:
Tracey Lee has been building, launching and repositioning brands for 20 years as a brand strategist, based in New York, Shanghai and now Auckland. She works with brands, exporters, investors, start-ups and the public sector helping them leverage brands for impact and success. Tracey is particularly passionate about creating an edge for NZ brands and tech companies on the global stage.

Book online through the website, space is limited.

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