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Product Marketing Tips

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  • Fri 21 Mar ’14, 8:30am – 4:30pm


Manukau Institute of Technology, Corner of Manukau Station Road & Davies Avenue, Manukau City



From marketing planning and marketing research to branding and public relations, product marketing must constantly adapt to highly competitive and constantly changing business contexts. In Product Marketing Tips, a practical one-day MIT Business Course, you’ll learn how to keep your products at the cutting edge.

Learn new marketing and sales planning techniques, gain insights into consumer behaviour trends, and review how best to research and reach your customers. Product Marketing Tips is taught by an experienced industry professional, offering follow-up support to ensure you’re on the right track to achieve your business marketing goals.

Core Content
Marketing Tips:
- New marketing and sales plan techniques
- Forecasting methods
- Creating value in your product marketing
- Market research tips
- Analysing target markets
- Product differentiation
- Packaging and distribution
- Pricing strategy trends
- New ideas in advertising and promotion
- Updates in online and social media strategy
- Relationship management tips and tricks
- Monitoring and reporting
- New trends in customer behaviour

At the end of this MIT Business Course you will: confidently compare and apply marketing techniques for enhanced product sales performance.

Training Style:
- Presented by industry expert
- Real-life case studies
- Group discussion
- Action planning for your business with in-class feedback
- Post-course follow-up

Phone 0800 SKILL UP (754 5587) or email businesstraining@manukau.ac.nz

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