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Practical Marketing for Service Businesses

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  • Wed 19 Mar ’14, 8:30am – 4:30pm


Manukau Institute of Technology, Corner of Manukau Station Road & Davies Avenue, Manukau City



Are ‘marketing research’ and ‘marketing strategy’ terms you use but only vaguely understand? Are you a service business marketing yourself like a product?

Get to grips with marketing research, consumer behaviour and competitor analysis, then create your own competitive marketing strategy in Practical Marketing for Service Businesses, an intensive, one-day MIT Business Course.

The marketing process:
- Definitions of key terms
- An outline of the marketing process
- Features of marketing for service industries
- Marketing and the strategic plan
- Marketing ethics for service industries

Understanding your market:
- Market research and consumer behaviour
- Competitor analysis
- Service offerings
- Market segmentation and positioning

Marketing strategy:
- Tools and templates for developing a marketing strategy
- The marketing mix (products, mediums, pricing, promotion, distribution etc.)

Competitive marketing strategies:
- Sustaining competitive advantage
- Collaboration
- Use of the internet and social media

Managing a marketing budget:
- Key budgeting terms
- Forecasting
- Indicators and timeline analysis

Phone 0800 SKILL UP (754 5587) or email businesstraining@manukau.ac.nz

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