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Knowledge Bites: Reinventing Retail

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  • Thu 18 Sep ’14, 4:00pm – 6:00pm


Pullman Auckland Hotel, Corner Princes St and Waterloo Quadrant, Auckland CBD


All Ages Licensed

Ticket Information:

  • Non-Member: $95.00

Over recent years there has been significant focus on e-commerce and the impact this is having on New Zealand retail.

Many retailers have moved into e-commerce and are communicating regularly with consumers via the digital channel. But as more options for consumers enter the NZ market, and previously dominant NZ brands lose market share to international e-commerce retailers or niche domestic start-ups there is an increasing battle for the consumer dollar.

International e-commerce is not going away, and competition for consumer attention is going to get more competitive, so the question is;

What type of relationship consumers really want from a retail experience?
How is your business strategically winning these future retail shoppers and, ultimately, market share?
Hear from some of New Zealand's top retailers on how they remain relevant and differentiate from their competitors - particularly how they connect with and grow their NZ consumer relationships.

Speakers Include:
Dean Cook, Head of Marketing at Farmers Trading Company
Dave Elliott - General Manager Marketing at Mitre 10 New Zealand Ltd
Michelle Anderson - Executive GM Group Digital Marketing at The Warehouse

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