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Knowledge Bites: B2B Marketing

Sorry this event has been and gone


  • Tue 17 Jun ’14, 12:00pm – 2:00pm


Amora Hotel, 170 Wakefield St, Te Aro, Wellington Show map


All Ages Licensed

Ticket Information:

  • Non-Member: $95.00

B2B marketing can be defined as one business selling goods or services to another business (as opposed to a business selling something to a consumer).
A key challenge to marketers is differentiating strategies from traditional B2C marketing to successful B2B marketing tactics. There is a frequent dismissal of the idea that business-to-business markets and therefore the techniques used to explore these markets are in any meaningful way distinct from consumer markets.
In recent years, business-to-business marketing has emerged as a discipline in its own right and divergences in marketing practice have been accentuated.
This Knowledge Bites will bring attention to the differences between the two disciplines and, above all, point out the implications of these differences when it comes to implementing a business-to-business marketing strategy.
Expert speakers will show how brands and marketers can transform their B2B communications using new ideas, concepts and channels unique for the B2B market.

Speakers include:
Matthew Masters - Creative Director, Badger Communications
Dr Peter Stevens - CEO, GS1 New Zealand
Steve Oliver, Head of Marketing Business, BNZ

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