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Market Validation Workshop

Market Validation Workshop

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  • Wed 27 Nov ’13, 1:00pm – 4:30pm


SODA, 1 Victoria Street Hamilton, Hamilton


All Ages

Ticket Information:

  • Market Validation Workshop: $352.50



Participate in a unique 3.5 hour SODA workshop that will change the way you explore and validate new business ideas using The Validation Board.

Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don't care about the idea, the startup fails.
Includes drinks and nibbles at the end

Who: Startup founders, business owners and operators, entrepreneurs, investors, recent graduates, teams hungry for new sources of innovation with ideas worth exploring

Where: SODA | 1 Victoria Street | Hamilton

When: November 27, 2013, 1 - 4.30 pm, including drinks and nibbles following the workshop


Petr Adamek | Business Growth Manager | SODA | 18 years of international business consulting experience

Vanessa Clark | Business Growth Advisor | SODA | 18 years of international business experience



$150 (when idea meets criteria for incubation in SODA) – to apply for your $200 discount now by following this link: http://www.sodainc.com/assessment-form

What will I get: Get exposed to the methods and practice of market validation / customer led innovation, understand and be able to use the Validation Board tool, work on your own case or assigned case. Understand how Lean StartUp Thinking will enrich the way your organisation / team innovates.

Special Offer: If you validate your idea within 90 days post workshop, get a free 90 minute session with a Team SODA business coach to evaluate your business idea / consult the next steps.

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