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IDC's 3rd Platform Conference

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  • Tue 12 Nov ’13, 8:30am – 3:45pm


SkyCity Convention Centre, 88 Federal St, Auckland CBD


All Ages Licensed

The 3rd Platform marketplace we've foreshadowed and analysed at IDC for five years — built on Big Data, cloud, mobile, and social technologies — is finally right here in our laps. From 2013 to 2020, about 90% of the industry's growth will be driven by 3rd Platform technologies and solutions — offerings that represent just 22% of today's IT spending. This domination of growth makes the 3rd Platform the only IT marketplace worth competing for, as the rest of IT barely grows at all. And it should now be obvious: At least 80% of competitive energy and investment — for IT vendors and CIOs — must be focused on strengthening 3rd Platform capabilities and offerings.
In this conference we will draw the strategic battle lines — and identify the competitive imperatives — of the 3rd Platform marketplace in 2013 and beyond.

Registration is complimentary for qualified IT executives.

*Attendance is limited to CIOs, IT Directors and other senior IT and business executives in non-vendor organisations. IDC reserve the right to refuse attendance to any person not fitting these job descriptions, or from a vendor organisation
Please note we can only accept a maximum of 4 registrations from the same organisation.

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