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Web Strategy for Humans - Fieldwork vs Requirements

Sorry this event has been and gone


  • Tue 1 May ’12, 4:30pm – 5:30pm


The Russley Golf Club, 428 Memorial Ave, Burnside, Christchurch


All Ages

Ticket Information:

  • Free Admission

How do you create the winning website or smartphone application? Where do you start? In this hands-on workshop you will be tasked with creating the online experience for a fictitious start-up company.

This event is for anyone interested in web design or development. You don’t have to be a website owner, designer or developer (but you are probably working in or around a web-based project or application in some capacity). The whole purpose of this exercise is to learn some relevant, practical and applicable skills and techniques that you can take back to the office and actually apply to your own projects. Regardless of how big or small your organisation, or your website, is.

What do I need?

Just bring your brain, some curiosity and a sense of humour. We will go through some exercises (relax, you’ll just be using markers and paper) using a range of different artefacts, including:

1. High-level Business Requirements (what the founders of this fictitious start-up think that their service should provide).

2. Fieldwork Notes (what prospective users of the service think they want – you will actually be meeting and interviewing some real prospective users of the service).

What you need to know?

No special preparation is required. Please don’t think, “I’m not very creative” or “I’m not very technical so this isn’t for me.” You solve problems every day with your brain – so come along and learn something new and useful.

The outcome?

The purpose of this exercise is to learn how to walk the fine line between ‘business requirements’ and ‘actual user needs and behaviour’, and learn some practical hands-on skills that you can use to inform your own web-based projects and applications.

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