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Social Media Marketing B2B Short Course: POSTPONED

Social Media Marketing B2B Short Course: POSTPONED

Sorry this event has been postponed


  • Tue 8 May ’12, 8:30am – 5:00pm


Copthorne Hotel, 100 Oriental Parade, Wellington


All Ages

Ticket Information:

  • MA member: $1,495.00
  • Non-member: $1,945.00

If you are a Marketing or Business Development professional in a B2B environment, and you are responsible for demand generation, growing your company's brand awareness, or generating qualified B2B leads for your sales team, then this course has been designed for you.

This intensive two-day course will teach you the strategy, planning, and execution that you need to create an end-to-end social media program for your team, division, or company.

By the end of this course you will know how to:
- Apply market segmentation to social networks;
- Create a working content strategy;
- Write a working social media policy;
- Set up a measurement framework for your social media program;
- Integrate backend tools into your social media;
- Integrating social media into your digital programs;
- Set up profiles on the Big 3 (LinkedIn, Twitter, and Facebook);
- Grow your connections, followers, and fans on the big 3 networks;
- Source high-quality, relevant content for brand building and lead generation;
- Identify and engage prospects and influencers within your target market;
- Grow your brand awareness within your target market;
- Generate qualified sales leads, on an ongoing basis.

This is a must-do course for all B2B marketing and sales experts.

*Our short courses are run in an exclusive education partnership with the University of Auckland Business School.

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