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Screening: Killing Us Softly 4: Advertising's Image of Women

Screening: Killing Us Softly 4: Advertising's Image of Women

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  • Mon 26 Mar ’12, 7:00pm – 8:00pm


University of Canterbury, Ilam Road, Ilam, Christchurch


All Ages

Ticket Information:

  • Free Admission

How are women supposed to be taken seriously as leaders, when the media's harmful portrayals make up the majority of representations of women?

Come along to watch the short (45min) video about the way that women and "femininity" are portrayed and reinforced by the media.

Bring snacks, drink and a gold coin donation (which will be donated to the charity designated by the most votes on the night!)

"In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality." (Media Education Foundation website)

This screening is organised as part of Women's Futures Month: http://www.facebook.com/womensfutures

This event will be held in Sustainability House, 118 Ilam Rd at the University of Canterbury.

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