Event Guide

Powered by:

Marketing - Understanding the Essentials

Marketing - Understanding the Essentials

Sorry this event has been and gone


  • Tue 29 May ’12, 9:00am – 12:30pm


Otago Southland Employers Association, 16 McBride Street, Dunedin



Ticket Information:

  • Adult: $240.00



This half day course is an introduction to the fundamentals of marketing, starting with what marketing is and how it integrates within an organisation.

The course will give you practical ways of working, including how to avoid the most common pitfalls. You’ll learn some of the fundamental approaches used by practising marketers and how marketing works with other disciplines.

It will cover common terminology and marketing practice, the basis of a marketing plan, how to write cogent briefs for your marketing partners and suppliers, and how to evaluate the work they do.

Who should attend:
• Anyone who has been given some responsibility for ‘marketing’ as part of their job, but who is not specifically a ‘marketer’
• Anyone who has to work closely with marketers and wants to understand more
• Anyone who wants to feel more confident about marketing

Course content:
• What is marketing?
• The marketing role, its scope and its limitations
• The importance of the ‘brand’
• Defining your target markets, positioning and communication
• Ingredients of the marketing plan
• A website strategy
• Stay nimble - don’t panic - spot opportunities and what next?
• Look at some examples

$ 240.00 + GST for members
$ 380.00 + GST for non members

Related Events

How to get your Event listed

To have your Event appear on NZHerald Events, go to www.eventfinda.co.nz who supply the event listings for this site.

Click here to add your Event now!
Powered by:

© Copyright 2019, NZME. Publishing Limited