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MA Central Regional Event - Win/Win Sponsorship

MA Central Regional Event - Win/Win Sponsorship

Sorry this event has been and gone


  • Thu 26 Apr ’12, 12:00pm – 2:00pm


Rydges Wellington, 75 Featherston St, Wellington


All Ages

Ticket Information:

  • MA member: $70.00
  • Non-member: $95.00

The Marketing Association Central Regional event series offers marketers with the opportunity to hear about specific marketing disciplines, while networking amongst peers.

Join us for the second Central Regional event for 2012 and learn about the successful development of sponsorship.

Sponsorship is often an emotional topic, and because of individual preferences, not always a channel that is considered as a legitimate part of the marketing mix. However, post the Global Financial Crisis many more corporates are applying criteria, rationale and strategic thinking to their sponsorship decision making.

Many marketers manage sponsorships as part of a much broader range of responsibilities, and have to deal with its inherent phases and challenges. Whether you're a sponsor or sponsorship-seeker, join us over lunch at the next Central Regional Event to hear insights into both the theory and the practice behind the successful evolution of sponsorships.

Hear from;

Penny McEwan, Head of Fundraising, Leukaemia & Blood Cancer New Zealand - Shave for a Cure
Shave for a Cure has really captured the nation's attention. Why did LBC choose this particular sponsorship property, and how are partners PricewaterhouseCoopers, Bell Gully, Air New Zealand and BNZ engaging with it, and what benefits did they seek?

LBC also has successful long-term partnerships with organisations such as Farmers, SKYCITY and Fidelity Life. Penny will discuss what it takes to maintain a partnership over the longer term, how to deliver value to multiple partners, and what to offer and look for in a sponsorship partner.

Richard Howarth, General Manager gemba New Zealand Ltd, 5 phases of Sponsorship
One of NZs leading sponsorship specialists, Richard will walk you through the 5 phases of strategy, planning, buying, activating and evaluating sponsorships. Richard will share a variety of case studies such as Panasonic, Crickets HRV Cup, Rugby World Cup 2011, and Vodafone's award-winning partnership with the NRLs Warriors

Walk away with proven tips and techniques for creating, developing and sustaining your own win/win sponsorship partnerships - register now!

The Marketing Association is the hub of New Zealand's marketing industry, the heart of our marketing community and a centre of excellence for all things marketing. We educate, inspire and advise our community of savvy marketing and business professionals so that together they foster the evolution of successful, market-led New Zealand businesses making a positive contribution to the New Zealand economy.

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