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Three Keys Brings You Catherine DeGroot

Three Keys Brings You Catherine DeGroot

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  • Thu 13 Oct ’11, 5:30pm – 8:00pm


Te Manawa Museum of Art, Science and History, 326 Main St, Palmerston North


All Ages Licensed

Ticket Information:

  • Casual entry: $25.00
  • 3 speaker membership: $60.00
  • 5 speaker membership: $90.00


Official Website

Many people start new businesses. Not so many sell them for more than $10 million. Find out how Catherine and her sister, Sarah Gibbs, made their way from a family avocado orchard to founding a thriving skincare business, Trilogy, and launching their internationally renowned R-Proof campaign.

Catherine and Sarah began Trilogy in 2002, armed with a simple and clear ethos that skincare should have maximum effect on your skin and minimum effect on our environment.

Staying true to that ethos, they ensured their natural skincare products conformed to regulations, they searched, researched and found the right distributors and were never afraid to call in additional experts when required. They also identified the ‘impulse to buy’ factor amongst their target market and invested in quality design and packaging.

And it has paid off. Listed on Deloitte's Fast 50 for consecutive years, Trilogy products are sold in over 2000 stores in 10 international markets including Asia, Australia, the United Kingdom, the United States and even Scott Base in Antarctica.

The pair launched a new campaign titled R-Proof (recession proof) in March 2011. R-Proof began as a fun office initiative and quickly gained international attention for encouraging new ways to conduct business and thwart unproductive conversations about the ‘recession’. Almost 100 businesses throughout New Zealand, Australia and the United Kingdom have signed up.

Motivated not only by the strength of natural ingredients but also by the power of positive thinking, these sisters are going places. And they are doing it here in New Zealand.

Three Keys is inspirational and educational networking, with a difference. Our young professional network is bringing you clever Kiwi folk, who are keen to share their story of world domination (or close to it).

Each presentation is real, candid and direct. And each is centred around 3 key points. So it's memorable, and effective. Get up close with those who have gone forth and achieved their goals and more. From young business entrepreneurs, to employees with grand ideas, this network is true inspiration and is for you.

We are a not for profit organisation and is founded by Palmerston North Branches of BNZ, Manawatu BDO, Core Wealth Solutions and Blacksheepdesign.

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