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Marketing Today Conference 2011

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  • Wed 16 Nov ’11, 9:00am – 5:00pm


Cordis Auckland, 83 Symonds Street, Auckland CBD


All Ages

Ticket Information:

  • MA Member: $695.00
  • Non-member: $995.00

What is the Liquid Consumer?

We wouldn’t want to spoil the conference, but here’s our take on it:
There’s an increasing amount of disruptive and transformational marketing technology coming to market. And as an industry we are driving the shift from ‘media planning’ to designing ‘user experiences’.

As a result of this emerging media environment consumers are being presented with increasing opportunities to fragment their attention across multiple multi-touch, mobile and fixed devices that facilitate a plethora of converged media experiences as they work, live and play.

The emerging consumer will continue to harness new technologies and we’re not that far away from them consuming all content on their terms, because they will be able to control when, where and how they consume content. The tools that are emerging will ensure they get all of what they want and none of what they don’t, and they are fast becoming savvy enough to work around every barrier put in their path to ensure this is the case. This is who we call the Liquid Consumer.

The challenge we as marketers face is that this new and rapidly evolving consumer behaviour, that we are having a hand in creating, undercuts models that have been relied upon for quite some time.

There is a major need to adapt. Right now. The only way to prevent potentially serious issues is to get ahead of them, and the 2011 Marketing Today conference will inspire and equip you to do just that!

Join us to hear from internationally renowned speakers such as Joi Ito, and learn about the liquid consumer!

Special offers:
- Buy 5 tickets, get 1 free.
- Buy 1, get 1 free for charities/not-for-profit.

For more information please refer to the website.

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