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Online Marketing - Get More Customers Workshop

Sorry this event has been and gone

When:

  • Thu 25 Aug ’11, 6:00pm – 9:00pm
  • Thu 15 Sep ’11, 6:00pm – 9:00pm
  • Thu 13 Oct ’11, 6:00pm – 9:00pm

Where:

Novotel, 72-112 Green Lane East, Ellerslie

Restrictions:

All Ages

Ticket Information:

  • General admission: $92.00

Over five years of research, testing, measuring and learning exposed! As an ActionCoach, Warwick Beauchamp has worked with numerous clients, discovering what works and what doesn't online! Who do you believe? Your web developer, the Finda or Yellow sales rep, the company from India who will get you on the front page of Google cheap, or your teenage daughter who says you should be on Facebook?

Marketing online has become more and more complex. It's easy to waste your marketing budget online for very little result while your competition walks away with the lion's share of online enquiries and customers...

Please note: This workshop can be followed by one or more of Online Marketing's Trade and Enterprise NZ approved training programs - 50% subsidised for approved businesses that are serious about gaining management knowledge in internet marketing..

Please: don't make these most common mistakes (Too many people do).

Mistake 1:
Thinking that your web developer has this "all taken care of." This industry is full of experts - challenge is it's fast moving and broad. Most web developers are fantastic at building websites that look great, a few know how to get your website on the first page of Google... but there is much, much more. Don't make the mistake of thinking it's all looked after already - invest 3 hours in your own education so you have the big picture and know what to ask for.

Mistake 2
Thinking that because you are spending money on Yellow, Finda or Gopher that you have your lead generation sorted. Most people look on Google! "Secondary" directories are secondary - meaning you often pay money to be in a secondary list full of your competitors!

Mistake 3:
Thinking that because you are paying for Google Adwords you are now on the first page of Google and all is good. OK you probably are on the first page - but you've picked the most expensive and inefficient way to get there and probably without any smarts behind your campaign! Even 'certified' companies selling Adwords can cost you an arm and a leg for very poor results!

The days of building a pretty website and just waiting for people to come are over. Yellow pages advertising is becoming less and less effective. Most people now just "Google it." Your business lives or dies based on being on the first page of Google and standing out from your competitors on that first page! There are "gurus" out there that would lead you to believe that internet marketing is difficult or very expensive. Nothing could be further from the truth!

In this hands-on workshop you will discover this priceless information:

- The seven key places or areas that come up on Google's first page (Most internet marketing offerings just focus on one!);

- Why you need different tactics in each area - there's a different game to play in each one!

- How to develop a strategy that will work for your business's products and services, in your target market - refined to demographics and geographical location;

- How to discover the keywords people are actually searching on Google for that relate to your business. Guessing keywords is way out of date!

- The changes Google have recently made that make Google places optimisation the most powerful tactic for most businesses that have a target marketing within 20km of their physical outlet(s);

- Simple on-page and off page search engine optimisation principles to increase search engine results and let you know how well your competitors have optimised their websites;

- Why a website alone is not enough any more for most businesses and how to tell what you really need to get more customers!

You'll learn strategies you can use right away to outsmart your competition and get more business from the internet.

Plus, we’ll walk you through an interactive exercise where we break down an attendee's website step by step, identifying the strategies and techniques needed to skyrocket their Google ranking and get more customers...

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